While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
By Leah Solivan September 26, 2022 Interest rates are up, markets are down. Inflation continues to haunt the economy while the supply chain continues its wild, chaotic swing. While we look for hope in employment stats and public market upswings, economists and pundits are arguing about just when NBER (the National Bureau … Continue reading An economic slowdown could be the reset Silicon Valley needs
IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown
By Shirley Romig August 28, 2022 I have uncanny timing in switching industries right before a crisis. Over the past 20 years, I’ve learned that careers are like roller coasters: There will be highs and lows, and none of them are permanent. What shapes how we feel during this crazy ride is … Continue reading Why economic downturns are the ideal moments to take a risk
Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend
By Talib Visram July 01, 2022 “Moneyball” was a revolutionary idea in baseball, based on the idea that the metrics the sport used to measure the value of players were not the best predictors of performance, and that teams could exploit this oversight by choosing players based on more important factors. … Continue reading How can we reinvent the way we measure economic prosperity?
Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds
Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
