Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds
Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers
Steven Imke — April 15, 2020 An economic downturn in an ecosystem due to the decline of a primary employer or industry can create huge new opportunities for entrepreneurs with vision, will, and the ability to act quickly. The other day I was looking at this picture of a tree growing out of an old … Continue reading How an Economic Downturn Creates Huge New Opportunities
Hannah Cohen — April 13, 2020 In an earlier post, we talked about managing your agency through a downturn. In this guide, we’ll share tips on managing and marketing your clients during a recession. We might have an economic downturn in the near future. Or we might weather the current storm and witness an economic … Continue reading How to Help Your Clients Weather an Economic Downturn
Hannah Cohen — March 24, 2020 How can your agency survive – and even grow – in a time of economic gloom? What can you do to retain clients and cut costs? Find clear answers in this guide. The stock market is tanking, demand is crashing, and your clients are starting to tighten their belts. … Continue reading How to Survive and Even Thrive in an Economic Downturn
Sharon Crowley — March 21, 2020 Braveheart Sales Performance turns eleven years old on March 25. So, if you do the math you will realize that we started the company in 2009. Smack dab in the economic aftermath of the Great Recession. Sure, it was risky. But it seemed less risky at the time than … Continue reading Lessons from the Last Economic Crisis for COVID-19
Seyi Tinubu — February 14, 2020 Philanthropy, from the Greek words phil- (loving) + anthropos (humankind), is the word on every millionaire’s mouth. Although rooted in generosity, philanthropy often gets a bad reputation as being more about giving the rich and powerful an opportunity to boast about their charity than about solving social issues. Yet … Continue reading 4 Ways That Philanthropy Can Drive Economic Growth
