Tag Archives: Easy

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019  Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy

eCommerce Attribution Modeling Made Easy

Nicole Blanckenberg — November 22, 2019 Follow @https://twitter.com/NicoleBlancken So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in … Continue reading eCommerce Attribution Modeling Made Easy

12 Easy Ways to Make Your Website Accessible

Tessa Flores — November 23, 2019 When optimizing your website design, there’s one very important market you’ll want to consider when you’re thinking about access and usability: Worldwide, there are more than one billion people with disabilities that range from visual impairments to learning difficulties to hearing loss — and more. Because the internet isn’t … Continue reading 12 Easy Ways to Make Your Website Accessible

5 Easy Ways to Build Brand Awareness Using Social Media

Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media

5 Easy Ways to Reduce Your Business Expenses in the Next Month

Peter Daisyme — October 17, 2019 Increasing revenue is a frequent thought on entrepreneurs’ minds. In reality, there’s often an easier way to generate more income: cutting costs. Reduce your business expenses and you’ll be able to achieve better cash flow and profitability. The larger the business, the higher the number of useless costs that … Continue reading 5 Easy Ways to Reduce Your Business Expenses in the Next Month

3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)

VerticalResponse — October 3, 2019 Follow @VR4SmallBiz Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage … Continue reading 3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)