Tag Archives: Earned

Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments

Finacial Management

Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments Due / 03 Nov 2022   Society has come under a unique amount of stress in recent years. So have plenty of financial investments. A pandemic created economic disruption around the globe. The “Great Resignation” put pressure on businesses—pressure that those companies have passed along to … Continue reading Protect What You’ve Earned: 7 Ways to Safeguard Your Financial Investments →

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid

Branding

Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid by Ray Schultz , Columnist, March 31, 2022 Earned or unpaid sources — including email — drove 75% of web traffic in 2021. That is down from 80% in 2020, according to the 2022 Digital Experience Benchmark Report, a study by Contentsquare.  Some industries rely … Continue reading Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid →

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance

Surveys

CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance by Laurie Sullivan  @lauriesullivan, September 17, 2020 Brands are putting more resources toward earned media. Digital content is making the greatest impact on buying decisions and how they feel about brands because people are hunkered down at home … Continue reading CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance →

Activating B2B influencers across earned, owned, shared & paid media

B2B Leads Generation

There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018   Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media →

How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too

Influencer Strategy

Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too →

Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained

Social Media

Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained →

The Blurred Lines Between Paid, Earned and Owned Social Media

Social Media Utilization

by Rebecca Renfroe February 2, 2016 Follow @RLRenfroeFebruary 2, 2016 As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers alike. Advertising seemed like the answer, and all things pointed to a … Continue reading The Blurred Lines Between Paid, Earned and Owned Social Media →

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