Jordan ConMay 14, 2015 There’s been a lot of action recently pertaining to the social networks’ relationships with brands. And it’s only reinforced why we, at Inside Social, are so obsessed with earned social. Here’s why: It seems like with every announcement from the social networks, they’re pushing brands to move their efforts from “free” … Continue reading Obsessed With Earned Social
Tag Archives: Earned
Owned, Earned Paid Media and Social Media Marketing
Alex DittyMarch 16, 2015 Do you know how Owned, Earned & Paid Media impact your social media marketing? To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, … Continue reading Owned, Earned Paid Media and Social Media Marketing
POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing
5 Ways Brands Can Drive Earned Media During Big Events
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust … Continue reading 5 Ways Brands Can Drive Earned Media During Big Events