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19 questions to marketing attribution and predictive analytics vendors during a demo

Marketing Attribution

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Credit Scoring

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories →

23 questions to ask identity resolution vendors during a demo

Identity Management

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. Pamela Parker on January 6, 2022 An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply … Continue reading 23 questions to ask identity resolution vendors during a demo →

How Companies Can Transform Their People Strategies During the ‘Great Resignation’

Corporate Success

Josh Millet December 17, 2021 Employers are facing stronger headwinds than they’ve encountered in years, from a tight labor market to increased worker mobility (particularly as a result of the shift to remote work). This has led to what’s known as the “Great Resignation,” which refers to hyper-turnover and extreme competition for qualified employees. While … Continue reading How Companies Can Transform Their People Strategies During the ‘Great Resignation’ →

Top 9 Email Mistakes Marketers Make During the Holiday Season

Email Marketing Mistakes

Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season →

Navigating Stress as a Business Owner During the Holidays

Stress Management

Nicole Kosmayer December 8, 2021 The holiday season can be very stressful. This year is not exempt. As business owners, we need to worry about the happiness of our families, friends, customers, employees, and potential new leads – all while managing inventory, products, sales, services and more! Phew, I’m exhausted just thinking about it. Running … Continue reading Navigating Stress as a Business Owner During the Holidays →

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