Tag Archives: During

Affiliate Traffic, App Use Decline During Holidays

Affiliate Traffic, App Use Decline During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2019 The top 100 shopping sites saw an average of 147.3 million daily visits from August through October, according to recent data. Traffic rose by 22% in November — partly fueled by Black Friday, when traffic jumped 137% to 349 … Continue reading Affiliate Traffic, App Use Decline During Holidays →

Win the brand battle during the holiday shopping wars

Holiday Season

Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season. Peter Minnium on December 4, 2019 “I hate this TV” exclaimed my wife for the hundredth time, “I can never get the sound right.” While annoying to her, this comment cut me … Continue reading Win the brand battle during the holiday shopping wars →

4 LinkedIn Features That Will Save You Time During Your Job Hunt

LinkedIn Jobs

Virginia Franco — November 27, 2019 Follow @VAFrancoResumes LinkedIn rolls out new features quite regularly. Some appear and disappear quite quickly, while others quietly launch and take off. Below are four that rolled out in the past 12 months that appear to be here for the long-term, along with my guidance as to how they … Continue reading 4 LinkedIn Features That Will Save You Time During Your Job Hunt →

Getting the most out of limited YouTube creative during the holiday season

YouTube Advertisement

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season →

Focus on What Was “Done” During Sprint Review

Project Management

Jesse Houwing — November 14, 2019 As Scrum Trainer I get to meet a lot of teams and hear of many different ways to do Scrum. Most are valid ways, yet some seem more aligned with the values of Scrum or the purpose of the specific Scrum Element. In this post we’ll have a look … Continue reading Focus on What Was “Done” During Sprint Review →

How to Maintain Brand Equity During a Site Redesign

Web Design Guidelines

Mikel Bruce — October 4, 2019 Follow @TinyFrogTech Having well-recognized and positive brand equity is a huge advantage for any business. Companies with a respected brand can often charge more for their products or services and obtain better results from their marketing efforts. But cultivating a strong brand takes diligence, and one of the biggest … Continue reading How to Maintain Brand Equity During a Site Redesign →

Why Mentoring During the Onboarding Process is Beneficial

Marketing Strategy

Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial →

When to use a hotfix on your site during a sprint (and when not to)

Website Special Guidelines

Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience. Greg Giletto on September 19, 2019 Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. … Continue reading When to use a hotfix on your site during a sprint (and when not to) →

Branding Yourself During a Job Interview – What Should You Know?

Job Interviews

Personal Branding Blog — September 4, 2019 — September 4, 2019 Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to … Continue reading Branding Yourself During a Job Interview – What Should You Know? →

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

Advertisement Industry

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 →