Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Jesse Houwing — November 14, 2019 As Scrum Trainer I get to meet a lot of teams and hear of many different ways to do Scrum. Most are valid ways, yet some seem more aligned with the values of Scrum or the purpose of the specific Scrum Element. In this post we’ll have a look … Continue reading Focus on What Was “Done” During Sprint Review
Mikel Bruce — October 4, 2019 Follow @TinyFrogTech Having well-recognized and positive brand equity is a huge advantage for any business. Companies with a respected brand can often charge more for their products or services and obtain better results from their marketing efforts. But cultivating a strong brand takes diligence, and one of the biggest … Continue reading How to Maintain Brand Equity During a Site Redesign
Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial
Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience. Greg Giletto on September 19, 2019 Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. … Continue reading When to use a hotfix on your site during a sprint (and when not to)
Personal Branding Blog — September 4, 2019 — September 4, 2019 Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to … Continue reading Branding Yourself During a Job Interview – What Should You Know?
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email
Amanda Clark — July 22, 2019 Follow @GrammarChicInc — July 22, 2019 If you’ve ever been unemployed and on the hunt for a new job, you know that it can be a job in and of itself. You spend countless hours searching for job openings, working your connections, tweaking your resume, and applying, applying, applying. … Continue reading You Matter: How to Practice Self-Care During a Stressful Job Search
