Tag Archives: During

4 easy ways to refresh your marketing strategy during the summer

Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer →

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan  @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers →

10 Tax Deductions That Are Easily Forgotten During Tax Season

Kurt Avarell — April 15, 2019 — April 15, 2019 Often, taxpayers choose the standard deduction assuming that itemized deductions and other deductions would be less beneficial. This feeling is even stronger with the new increase in the standard deduction from the Tax Cuts and Jobs Act, however taxpayers can oftentimes deduct more through other … Continue reading 10 Tax Deductions That Are Easily Forgotten During Tax Season →

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays →

Ask This, Not That: Top Questions to Ask During Your Annual Performance Review

Bob Van Rossum — December 19, 2018 Follow @BobVR — December 19, 2018 The performance review. The moment you’ve been waiting for all year is finally here; where you get to sit down with your boss and have a conversation that could very well determine the next step in your career. However, your annual performance … Continue reading Ask This, Not That: Top Questions to Ask During Your Annual Performance Review →