Tag Archives: During

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan  @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

10 Tax Deductions That Are Easily Forgotten During Tax Season

Kurt Avarell — April 15, 2019 — April 15, 2019 Often, taxpayers choose the standard deduction assuming that itemized deductions and other deductions would be less beneficial. This feeling is even stronger with the new increase in the standard deduction from the Tax Cuts and Jobs Act, however taxpayers can oftentimes deduct more through other … Continue reading 10 Tax Deductions That Are Easily Forgotten During Tax Season

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays

Ask This, Not That: Top Questions to Ask During Your Annual Performance Review

Bob Van Rossum — December 19, 2018 Follow @BobVR — December 19, 2018 The performance review. The moment you’ve been waiting for all year is finally here; where you get to sit down with your boss and have a conversation that could very well determine the next step in your career. However, your annual performance … Continue reading Ask This, Not That: Top Questions to Ask During Your Annual Performance Review

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, (October 11, 2018) U.S. consumers are spending online. Numbers out from Adobe Digital Insights estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end … Continue reading Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

What to Look for During a Conversion Rate Optimization Audit

Benji Bateman — October 1, 2018 — October 1, 2018 Tumisu / Pixabay As a marketer, your job responsibility is simple: produce results. You’re likely familiar with questions like, “How many customers did this close?” or “How much revenue did this produce?” Unfortunately, most marketers stumble over their answers because they aren’t able to back … Continue reading What to Look for During a Conversion Rate Optimization Audit

How To Build Capacity To Succeed During Exponential Times

Paul Keijzer — September 25, 2018 Follow @Paul_Keijzer — September 25, 2018 FotografieLink / Pixabay You may have a stellar strategy and vision to exponentially grow your company into something that’s larger than you and your leadership. However, all your efforts would be in vain if you don’t have the capacity to implement those strategies. … Continue reading How To Build Capacity To Succeed During Exponential Times