Tag Archives: During

Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis

Paul Keijzer — May 15, 2020 While most of us are familiar with handling work pressure, not many of us who work under pressure have an impact on hundreds or thousands of others. However, if you’re a CEO, leader or a boss, what you do gets amplified, perused and maximized. When tackling the pressure of … Continue reading Leadership Under Pressure: 5 Strategies to Get Better Results During a Crisis →

What is Certain During These Uncertain Times?

World Level Crisis

Julie Winkle Giulioni — May 15, 2020 I was speaking with a colleague recently who said, “If I hear or read ‘these uncertain times’ once more, I’m going to scream!” And now, everywhere I turn, I’m aware of these words as well – in the news, business articles, podcasts, and advertising. While there’s no argument … Continue reading What is Certain During These Uncertain Times? →

Reinventing Business: 7 Tips for Working from Home During COVID-19

Business Development

Ellen Huxtable — May 13, 2020 The business world has been thrust into a new era – that of COVID working from home. Our Not-So-Distant Past It has been an eternity since mid-March. For many, the routine of a rush hour commute, office hours and corporate structure was replaced overnight with working from home and … Continue reading Reinventing Business: 7 Tips for Working from Home During COVID-19 →

Affordable Ways to Boost Employee Morale During the Pandemic

Employee Engagement

Caleb Danziger — May 11, 2020 The coronavirus pandemic has shifted normal business operations to being remote. Employees now work from home to uphold social distancing and quarantine guidelines. Though these steps are necessary for flattening the curve and stopping the virus, remote work and the stressful circumstances associated with it can lower employee morale. … Continue reading Affordable Ways to Boost Employee Morale During the Pandemic →

4 Tips for YouTube Advertising During COVID-19

YouTube Advertisement

Joe Martinez — May 11, 2020 As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with … Continue reading 4 Tips for YouTube Advertising During COVID-19 →

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Search Tools

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence →

Your Guide to Paid Marketing During COVID-19

PPC Marketing

Susan Friesen — May 5, 2020 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because … Continue reading Your Guide to Paid Marketing During COVID-19 →

How to Start “Freelancing” During a Pandemic

Freelancing

Arik Hanson — May 8, 2020 With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer”. I think it … Continue reading How to Start “Freelancing” During a Pandemic →

How to Secure Your Small Business During a Temporary Closure

Small Business Marketing

Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure →

How to Run a Successful PPC Campaign During COVID-19

PPC Campaigns

Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19 →