Sabrina JessMarch 9, 2015 We both know you’re great. Whatever you’re selling is great. You believe in the product and the value it adds to the lives of other people. Your marketing is on point. Your network is growing. And now you just sell to the right people. Right? Not quite. In an age where … Continue reading Use Customer Testimonials To Drive Sales
Zach EttenMarch 3, 2015 Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts … Continue reading Drive Foot Traffic with Facebook Local Awareness Ads
Kimbe MacMasterFebruary 26, 2015 You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either. This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to … Continue reading How to Use Video to Drive Phenomenally Better Content Marketing Results
Shruti LeleFebruary 25, 2015 One of the most common woes for anyone with a business is “lack of traffic” to their website or blog. In today’s hyper digital age, it is almost suicidal if a business does not have a good online presence. Unfortunately, there is no magic bullet for getting tons of traffic to … Continue reading How to Use Snip.ly to Drive Traffic to Your Website
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action. Daniel Faggella on February 23, 2015 I want to talk about one of my absolute favorite strategies for generating an immediate return on investment from email marketing: varied calls-to-action. This was something I used when I was just starting out, and … Continue reading Drive Double The Phone Appointments With Your Email Marketing
Laura ColeFebruary 23, 2015 Google’s drive to popularize and refine content marketing is well-known to bloggers, especially those who have fallen foul of its multiple algorithm changes. Interestingly, the rise of content marketing has actually heralded fortunes for the practice of blogging. While it is made it increasingly difficult to maintain profitable sites that generate … Continue reading The Changing Nature of Blogging: How It Can Drive Business Growth
Tracey WallaceFebruary 23, 2015 Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn’t enough to drive true scale and market recognition. The smartest brands take advantage of the entire digital ecosystem, ensuring their … Continue reading How to Use Wanelo to Drive 4x Increased Traffic and Conversions
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. Tim Ash on February 20, 2015 Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then … Continue reading 7 Ways To Use Emotion To Drive Conversions
by Bernadette Coleman February 17th, 2015 Bernadette Coleman Bernadette Coleman CEO Advice Interactive Group What can local businesses do to take advantage of how user behavior affects their local rankings? How can you tell Google your website is worth visiting? The more a site visitor clicks on your page, the more popular your website will … Continue reading Seven On-Site Methods to Drive Users To Increase Click Through
