Tag Archives: Drive

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019 In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels →

How Leadership Agility Can Drive Results For Your Business

Leadership Skills

Darleen DeRosa — October 18, 2019 Follow @onpoint_llc Today’s organizations need agile leadership more than ever. In a high-speed business environment beset by change and disruption, leaders are being called upon to make difficult decisions almost every day. Between the rapid development of technology and the speed at which information can be distributed, managing a … Continue reading How Leadership Agility Can Drive Results For Your Business →

How to Drive e-Commerce Sales Through an Email Marketing Strategy

eCommerce eMail Marketing

Rachel Smith — October 10, 2019 Follow @EKM_UK If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, … Continue reading How to Drive e-Commerce Sales Through an Email Marketing Strategy →

How to Drive Traffic to Your Small Business This Halloween

Traffic Generation

RJ Horsley — October 8, 2019 Follow @https://twitter.com/rj_horsley?lang=en Holidays offer businesses an opportunity to create fun and easy marketing campaigns that encourage local community involvement and drive customer visits. Here are five tips to give your customers a fun treat while also boosting foot traffic this Halloween season. 1. Decorate your Business Participating in the … Continue reading How to Drive Traffic to Your Small Business This Halloween →

8 Conversational Strategies That Drive Revenue

Revenue Generation

Remington Begg — October 5, 2019 Follow @remingtonbegg Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it … Continue reading 8 Conversational Strategies That Drive Revenue →

Study Finds CMOs Overlook Search Opportunities To Drive Growth

Content Strategy

Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies. eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth →

Utilizing Google Shopping Ads to Drive Traffic to Amazon

Google Shopping

Michael Begg — September 15, 2019 — September 15, 2019 Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or … Continue reading Utilizing Google Shopping Ads to Drive Traffic to Amazon →

Leading The Pack: How Brands Drive Quality Leads

Branding Lessons

Leading The Pack: How Brands Drive Quality Leads by Ray Schultz , Columnist, August 27, 2019 It’s one thing to generate leads. It’s another to turn those leads into paying customers. But most brands are at least pretty good at it, judging by Strategies, Tactics and Trends for Lead Generation Quality, a new study by … Continue reading Leading The Pack: How Brands Drive Quality Leads →

How to Drive More Sales and Revenue with Your Facebook Ads

Facebook Marketing

Jane Irene Kelly — August 16, 2019 — August 16, 2019 Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if your Facebook advertising isn’t leading to conversions? What are you getting wrong—or simply not doing well enough? This checklist can help you optimize your … Continue reading How to Drive More Sales and Revenue with Your Facebook Ads →

How To Drive Action With Your Voice of Customer Program

Customer Communication

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program →