Roman Kniahynyckyj — July 3, 2017 Follow @kniahynyckyj — July 3, 2017 Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a … Continue reading Successful Landing Page Do’s and Don’ts
By Kyle Sanders April 13th, 2017 Mobile commerce is exploding. No hyperbole there. It just is what it is. Mobile is very close to matching desktops in terms of transactions and a stunning 40% of transactions are taking place across multiple devices. 40% of transactions take place across multiple devices Click To Tweet Beyond that, mobile … Continue reading Mobile Shopping Cart Optimization: Do’s & Don’ts
Lisa Waters — March 6, 2017 — March 6, 2017 You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon – hashtags! The story of how the Google designer made the hashtag … Continue reading 8 Do’s and Don’t’s When Using Hashtags
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. Pauline Jakober on February 21, 2017 If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar … Continue reading Dos and don’ts of PPC advertising for universities
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Roee Ganot — December 18, 2016 Follow @RoeeGanot— December 18, 2016 LinkedIn is an important social media platform for reach customers, whether they are retail customers or other businesses. However, if you are a business that sells to other businesses, you will need to up your game on the site. Other businesses know the same … Continue reading Do’s and Don’ts for B2B on LinkedIn
Dhariana Lozano — December 7, 2016 Follow @DhariLo— December 7, 2016 Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is an excellent network for building visibility and adding value to your customer. In this … Continue reading Snapchat for Business: 12 Do’s and Don’ts
Natalia Yakavenka — November 7, 2016 — November 7, 2016 Each time you update your app or submit a new app to the App Store, you need to decide on the most effective store listing. But how does one decide? There are a few options: you can either rely on intuition, obtain an ASO consultation, … Continue reading Dos and Don’ts when Running A/B Tests on Your Store Listings
By Andrea Lehr October 11th, 2016 If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that … Continue reading Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)
