Tag Archives: don’t

4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Financial Technology

Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need →

Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do

Management Excellence

Liz Kislik October 7, 2021 It’s reasonable to think that C-suite leaders would be well-practiced at conducting effective check-in meetings with their team members. But if that’s your assumption, you might be wrong. During a recent coaching session, a client expressed frustration that his C-level boss never articulates her expectations for his performance or even … Continue reading Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do →

Without Personalization, Consumers Don’t Get What They Want From Brands

Personalization

Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands →

Why Don’t Conversions in Google Ads and Google Analytics Match?

Google Advertisement

Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match? →

Don’t Overlook ‘The Great Resignation’ When Assessing Your Company’s Security

Security

Mark Roberts July 27, 2021 As the world continues its return, many organizations could be in for a surprise. Millions of workers could soon leave their roles as part of “The Great Resignation.” Their reasons vary, and estimates indicate one-quarter to 40% of workers across seemingly every industry could shortly walk away from their roles. … Continue reading Don’t Overlook ‘The Great Resignation’ When Assessing Your Company’s Security →

No, You Don’t Have to Know It All In Social Media Marketing

Social Media Marketing

Arik Hanson June 23, 2021 I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. … Continue reading No, You Don’t Have to Know It All In Social Media Marketing →

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