Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand
Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions
Nina Fountain December 5, 2021 A number of managers who work for you don’t like being required to manage remote teams. Managing remote workers goes against every fibre of their being. It feels like the opposite of everything they have been taught to do as a leader and manager. If you continue to require your … Continue reading Your Managers Don’t Like Your Flexible Workplace
Dave Wakeman November 24, 2021 allycatfoxtrot / Pixabay I try to set a good example for my clients by doing a lot of market research. This takes many forms that most of us can do with little trouble like ethnography, one-to-one conversations, small focus groups, and surveys. Over the last few years, I’ve noticed a … Continue reading 3 Signs You Don’t Have a Real Strategy
Achim Nowak November 12, 2021 My friend Sheila hates the phrase. Managing UP. Patriarchal power nonsense, Sheila likes to fume. Corporate-speak for sucking up to people with authority. I get Sheila’s frustration with the phrase. Stripped down to its essence, each social interaction, professional or personal, is an encounter between 2 human beings. None of … Continue reading You Manage Your Boss, Don’t You?
Deanna Ritchie November 8, 2021 Don’t obsess about the size of your retirement nest egg, just start saving. There are simple guidelines for a sane retirement strategy. Retirement calculators are your friend. By the time you reach retirement age, you’ve most probably spent a lifetime dealing with and achieving measurable goals. From the first day … Continue reading Don’t Scramble Your Retirement Nest Egg
Jake Rheude October 14, 2021 Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season coming right before peak season provides an … Continue reading Don’t Let These 5 Common Mistakes Haunt Your Supply Chain
Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Liz Kislik October 7, 2021 It’s reasonable to think that C-suite leaders would be well-practiced at conducting effective check-in meetings with their team members. But if that’s your assumption, you might be wrong. During a recent coaching session, a client expressed frustration that his C-level boss never articulates her expectations for his performance or even … Continue reading Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
