Chris Dunne — April 9, 2018 Follow @FeedbackExpress — April 9, 2018 composita / Pixabay You’re no longer allowed to monetarily persuade buyers to change their reviews on Amazon — doing so can lead to you getting suspended or even kicked out. If you’re looking at how to get awesome reviews without breaking the rules, … Continue reading Don’t Get Suspended for Review Manipulation on Amazon
Laura Levy — April 6, 2018 — April 6, 2018 Coming up with the right copy can be tough. You try to be clear, concise, and witty, and to pack a strong message in a small space. You scour the internet for just the right image to go with your text – something compelling, intriguing, … Continue reading Message Received and Misunderstood: When Readers Just Don’t Get You
Wayne St. Amand — April 5, 2018 — April 5, 2018 Anemone123 / Pixabay Ask this: Is it possible to conduct short-term tests prior to installation? (If not, why not?) Here’s why: CMOs now have almost too much technology at their fingertips. It’s all designed to help their teams be more efficient and effective, but … Continue reading Don’t Skip These Questions When Talking to Martech Vendors
Justin Herring — April 5, 2018 Follow @justincherring — April 5, 2018 On-Page SEO can look difficult… But if you know the keyword you want to rank for it becomes a simple step by step process to optimize your page or post. In this article, I am going to walk you through the on-page items … Continue reading On-Page SEO: Proven Techniques (So You Don’t Overthink It)
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
Annie Jones — March 30, 2018 Follow @rockcandymedia — March 30, 2018 I’m the shot-caller at Rock Candy Media. That’s my job title. You probably think it’s cool that I get to tell people that. At least you do if you have no idea about the life altering amount of work and sacrifice that goes … Continue reading Job Titles Don’t Mean At My Ad Agency
Josh Slone — March 29, 2018 — March 29, 2018 We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a lot of time writing about sales emails that get responses. That said, we’ve not covered how to react when someone … Continue reading How to Handle an Email Response (Hint: Don’t Panic)
Victoria Heckstall — March 30, 2018 Follow @wahmjourney91— March 30, 2018 There’s nothing worse than retiring from a job but you don’t want to sit in a chair and watch Wheel of Fortune all day. More and more retirees are continuing to work even after retirement. And many of them are starting small businesses from … Continue reading Retiring but Don’t Want to Quit Working? Start a Small Business: Here’s How!
Kalpana Arya — March 26, 2018 — March 26, 2018 Budding managers are often oozing with inspiration to build a high-performance team. But, somewhere down the line, they succumb to the mundane, forgetting all their past sayings. Most blame their bosses for freezing their hottest ideas with the strong blow of inertia. Frequent aversions created … Continue reading Deal with Your Bad Boss; Don’t Run Away
2018: The Year of AR, VR? Don’t Hold Your Breath by Jennifer Fisher , Columnist, March 21, 2018 Now that live streaming has gone — well — mainstream(ing), the social community can turn its attention to another horizon of white space. Nothing excites me more than the use of augmented and virtual reality in the … Continue reading 2018: The Year of AR, VR? Don’t Hold Your Breath
