By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world. “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale
By Stephanie Vozza August 19, 2022 At the end of most interviews, hiring managers ask candidates, “Do you have any questions for me?” This is the time to find out what it’s like to work for the company. Some job seekers may be afraid to ask what they really want to know, or … Continue reading 3 questions interviewers hope you ask, and 3 they hope you don’t
While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
Marketing technology vendors make promises they can’t always fulfill. Here are some pitfalls in martech selection to look out for. Darrell Alfonso on July 6, 2022 We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. We also owe … Continue reading 6 things martech vendors don’t want you to know
By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward
By Gwen Moran May 28, 2022 Call it the Great Resignation, Great Reshuffle, Great Realization, or any of the other names that have been coined, the message is the same: Employees have been leaving their jobs in record rates. Attracting and retaining the talent needed for businesses to run is the No. 1 … Continue reading The leader’s ultimate guide to keeping employees engaged so they don’t quit
By Tomas Chamorro-Premuzic May 25, 2022 In theory, hybrid work is a wonderful idea for three reasons. First, competent and motivated people should be allowed to decide how and where they work. Scientific research highlights a positive link between employees’ level of autonomy and their job performance. In addition, activity (what people do and where) … Continue reading Hybrid work can backfire if you don’t have strategies for these 4 obstacles
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Dozens of gig workers have been the victims of homicide Gig Workers Rising found that death benefits are sometimes nonexistent. A. Khalid @askhalid April 6th, 2022 App-based gig worker M.J. makes a fist out of her car’s sun roof during a demonstration outside Los Angeles City Hall to urge voters to vote no on Proposition … Continue reading Dozens of gig workers have been the victims of homicide. Their families often don’t receive a dime.
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
