By Tomas Chamorro-Premuzic May 25, 2022 In theory, hybrid work is a wonderful idea for three reasons. First, competent and motivated people should be allowed to decide how and where they work. Scientific research highlights a positive link between employees’ level of autonomy and their job performance. In addition, activity (what people do and where) … Continue reading Hybrid work can backfire if you don’t have strategies for these 4 obstacles
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Dozens of gig workers have been the victims of homicide Gig Workers Rising found that death benefits are sometimes nonexistent. A. Khalid @askhalid April 6th, 2022 App-based gig worker M.J. makes a fist out of her car’s sun roof during a demonstration outside Los Angeles City Hall to urge voters to vote no on Proposition … Continue reading Dozens of gig workers have been the victims of homicide. Their families often don’t receive a dime.
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
By Greg Smith February 16, 2022 My low point as a working parent came at the beginning of the pandemic when I crawled out the window to take a call on my roof because my kids were being so loud. At this point, stories like that don’t even raise eyebrows. Two years into this … Continue reading Why you should care about parent-friendly policies, even if you don’t have kids
By Scott Dust February 09, 2022 On the heels of the “Great Resignation“—a term applied to describe the pandemic-induced spike in the quit rate—is the “Great Reshuffle.” This new phase recognizes that people aren’t just leaving the labor market, they’re finding new jobs that better fit their lifestyle. While there is nothing wrong … Continue reading Don’t quit yet: This is how to make your current job fit your needs
It’s important to decide whether a trend presents real opportunity or distraction. Kath Pay on February 18, 2022 As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely … Continue reading Don’t let innovation overcome email common sense
