Robert Gloer — February 10, 2017 Follow @IOUFinancial— February 10, 2017 Whether you are a startup or a seasoned company, small businesses rely on cash flow to stay in operation. Budgeting is the primary weapon a business owner has to control cash flow and predict possible shortfalls. If you want long-term success, you must maintain … Continue reading Business Budget Basics: 5 Things you MUST be Doing to Ensure Success
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 Forming a plan for executing on an SEO task list can be overwhelming. Google’s algorithm considers more than 200 ranking factors, and every website you come across in your research offers a new piece of guidance that compounds your already lengthy to-do list. Just … Continue reading 8 SEO Tasks to Prioritize (and 4 to Stop Doing Immediately)
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Rachel Clapp Miller — December 20, 2016 Follow @ContentRachel— December 20, 2016 Taking on any change management initiative can be logistically overwhelming. With the time and investment of budget and resources, you need to ensure that your initiative is set up for success. Doing the hard work up front will lead to a roll-out that’s … Continue reading Don’t Launch a Sales Initiative Without Doing These 3 Things
Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Alexi Lambert — December 5, 2016 Follow @alexilambert— December 5, 2016 Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you actually did? I can confidently say that I have had more than my fair share … Continue reading Why Doing A Competitive Analysis Is The Best Way To Be Successful [Infographic]
Sheryl Jefferson — November 18, 2016 Follow @ThatLTMLady— November 18, 2016 I get it and so many of us have been there. To get our products and services out there to the hungry masses, like it or not, we have to do some kind of marketing. We see it daily and are immersed in it. … Continue reading 5 Things You Are Doing That Are Killing Your Marketing Strategy
Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Women entrepreneurs face more challenges when starting and running a business. This blog discusses those challenges, gives statistics and shows why women are experts at doing more with less. Starting or running a business is harder for women There are two reasons why … Continue reading Women Entrepreneurs are Experts at Doing More with Less
Patrick Whatman — November 4, 2016 Follow @mrwhatman— November 4, 2016 Colleges are big business. Schools have huge marketing teams working full-time to build their brands. They’re looking for ways to boost admissions, build their brands, and make their campuses seem special. Naturally, they’re turning to social marketing. You go where your market is, of … Continue reading 5 Social Media Strategies From Schools Doing It Right
