Peter Navarro August 19, 2021 Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing. Many digital … Continue reading Click Fraud: Which Are the Primal Sources Doing It?
Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing
Sarah Bentley May 3, 2021 Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve … Continue reading Content and LinkedIn: Are You Doing It Right?
Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only … Continue reading 5 Novel Things Ecommerce Store Owners are Doing to Retain Customers in 2021
Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing
Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology. Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing
Julia Magas December 18, 2020 2020 is coming to an end, but the ravages its events have brought about are going to stay with the world well into 2021 and beyond. The talk on everyone’s lips may be the pandemic, but the fact of the matter is that COVID-19 has changed not only the way … Continue reading Doing Business in Pandemic-Stricken Economy
Dave Wakeman September 7, 2020 jarmoluk / Pixabay As we hit September, I’ve been thinking more and more about how businesses can survive in the ongoing economic environment of the pandemic as reports are starting to come out that we may not be through dealing with the financial impacts of the virus yet. While none … Continue reading 3 Things Smart Businesses Are Doing Now to Recover From the Pandemic…
Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis
Nicholas Ruggieri July 17, 2020 You find an advertisement for a company that looks like it understands exactly what you need. You talk to a sales agent and you’re convinced. You invest thousands of dollars and countless hours in getting started with the system you are sure will get your business to the next level. … Continue reading How Not to Get Duped When Doing Business Online