Brett McIntyre — July 25, 2018 Follow @216Marketing — July 25, 2018 A modern applicant most likely about their personal, social and even professional lives stashed away on one or more social media platforms. This is just the reality of modern life. People – often unthinkingly – post the minutest details of their lives on … Continue reading The Dangers Of Doing Your Own Social Media Background Checks
Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Bryson Meunier on April 9, 2018 at 8:50 pm How do you optimize content for voice search in 2018? That’s a popular search … Continue reading Already doing SEO? Add these two things to optimize for voice search
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Daniel Davidson — January 17, 2018 Follow @bydanray — January 17, 2018 josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s … Continue reading If Amazon Is Doing It, I Should Be Doing It Too, Right?
Josh Slone — January 8, 2018 — January 8, 2018 Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off track. The world of outreach is becoming more complex. On top of that, cold outreach is becoming more popular (again). Standing out in the inbox … Continue reading 14 Email Mistakes to Avoid When Doing Cold Outreach (And the Solutions)
