Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Kent Campbell — October 6, 2018 Follow @reputationx — October 6, 2018 FirmBee / Pixabay How do you know if an SEO is doing a good job? Instead of waiting for results, you can get a glimpse of whether the work they are doing will be effective. Here are three relatively simple things you can … Continue reading Know if Your SEO is Doing a Good Job
Deborah Sweeney — August 23, 2018 Follow @MyCorporation— August 23, 2018 You’ve signed up for an Instagram account for your small business but haven’t done much with it yet. Much like being on any social media account, you know you’re supposed to be actively posting and engaging with fans but haven’t quite figured out your … Continue reading Create a Lasting Instagram Presence for Your Small Business by Doing These 4 Things
Brett McIntyre — July 25, 2018 Follow @216Marketing — July 25, 2018 A modern applicant most likely about their personal, social and even professional lives stashed away on one or more social media platforms. This is just the reality of modern life. People – often unthinkingly – post the minutest details of their lives on … Continue reading The Dangers Of Doing Your Own Social Media Background Checks
Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Bryson Meunier on April 9, 2018 at 8:50 pm How do you optimize content for voice search in 2018? That’s a popular search … Continue reading Already doing SEO? Add these two things to optimize for voice search
Miranda Marquit — March 12, 2018 — March 12, 2018 Everyone has a formula for doing a business “right.” You know that when you start your business, there’s a right way to build your list, fund your ideas, post on your blog, and do any number of things. In fact, there are so many things … Continue reading Why It’s Better to Just Start Your Business — Instead of Worry About Doing It “Right”
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
