Tag Archives: Doing

How one tech company is doing marketing without cookies

Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies →

Marketing value and data: Doing more with less

Marketing Data

Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less →

Are you doing any of these 10 most annoying things in your work emails?

Email Tools

By Michael Grothaus November 22, 2023 Sending emails is a modern staple of work life. We email our bosses, our colleagues, our clients, and more. But a new survey from email marketing firm EmailTooltester reveals there’s a host of things you may be doing in your emails that outright annoy people. According to the … Continue reading Are you doing any of these 10 most annoying things in your work emails? →

Is Biden doing enough to protect workers from AI?

AI Development

By Wilfred Chan November 07, 2023 Most of President Biden’s recent executive order on AI focused on hot-button areas like tackling safety risks and maintaining the pace of innovation. But buried in the middle of the sprawling decree was a short section on “supporting workers.” In that section, Biden directed certain federal agencies to … Continue reading Is Biden doing enough to protect workers from AI? →

Tom Brady works for Delta now. Here’s what he’ll actually be doing

Corporate Appointments

By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing →

Doing more with less: How marketers can make content go farther

Content Optimization

Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther →

Salary and Career: Kristin Carey on the benefits of doing some of everything

Career Development

From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes. Constantine von Hoffman on July 19, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so … Continue reading Salary and Career: Kristin Carey on the benefits of doing some of everything →

TikTok’s “lazy girl jobs” trend loves to cash in on doing nothing

TikTok Marketing

By Sarah Bregel July 19, 2023 If you’ve scrolled through TikTok (or, if you’re over 30, Instagram Reels a day later), you’ve likely seen users posting about their “lazy girl jobs.” These gigs are definitely not your average 9-to-5 office roles. They’re hyper-flexible, work-from-home jobs that manage to accrue a decent income. Some people on … Continue reading TikTok’s “lazy girl jobs” trend loves to cash in on doing nothing →

Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health

Women In Business

By Yasmin Gagne On the eighth and ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn’t a high-end spa, though the gentle … Continue reading Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health →

IRS says it’s doing these 5 things to make filing taxes less painful, but don’t expect miracles overnight

Taxation

By Sam Becker April 07, 2023 If you’re one of the millions of U.S. taxpayers who have waited months or years to speak with an IRS agent, get an update on your filing status, or receive a refund, the tax man has some good news for you. The Internal Revenue Service (IRS) … Continue reading IRS says it’s doing these 5 things to make filing taxes less painful, but don’t expect miracles overnight →