Tag Archives: Direct

Direct Response Marketing Amplifies Social Media Results

Personal Branding Blog — September 5, 2019 — September 5, 2019 Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain … Continue reading Direct Response Marketing Amplifies Social Media Results

What to Do When Your Direct Report Starts Crying (Besides Panic)

Liz Kislik — June 27, 2019 Follow @lizkislik — June 27, 2019   StockSnap / Pixabay There’s more and more media coverage and management literature today about the importance of authenticity at work. There’s a book and an accompanying TEDx talk called “Bring Your Whole Self to Work” by a fellow named Mike Robbins, and … Continue reading What to Do When Your Direct Report Starts Crying (Besides Panic)

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results

How Guest Posting Can Direct Steady Streams of Convertible Traffic to Your Site

Joanne Hernon — June 6, 2018 Follow @growthledge— June 6, 2018 Guest posting is a great way to build credibility within your niche and get some exposure for your site. There are many benefits to guest posting. The trick is learning how to capture said benefits and truly capitalize on them. Unfortunately, there is no … Continue reading How Guest Posting Can Direct Steady Streams of Convertible Traffic to Your Site

The Difference Between Direct and Organic Search Traffic Sources

Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources

4 Ways to Increase Customer Engagement With Social Media Direct Messaging

George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging

Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

Tim Whiting — August 18, 2017 — August 18, 2017 After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website. It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is short-lived as the reality of … Continue reading Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

How to bridge the gap between brand and direct response marketing

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing