Tag Archives: Digital

5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Jesse Allred — March 6, 2018 — March 6, 2018 Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch … Continue reading Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Leveraging Digital Content Can Help Your Business Innovate [Infographic]

Brian Wallace — March 3, 2018 Follow @nowsourcing — March 3, 2018 It’s hard to believe that 90% of the digital content out there was created within the last two years, but this content has been created with help from, for, and of businesses. How can businesses leverage the power of the massive cache of … Continue reading Leveraging Digital Content Can Help Your Business Innovate [Infographic]

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese  @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media

Can a Small Business Make Digital Transformation Pay for Itself?

Sasha Viasasha — March 1, 2018 Follow @sashaviasasha — March 1, 2018 geralt / Pixabay All over the world, digitization services firms are queuing up to help small businesses integrate their operations into the global economy. Businesses everywhere are expected to spend more than $ 2 trillion on digital transformation projects by the end of … Continue reading Can a Small Business Make Digital Transformation Pay for Itself?

How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Stoney deGeyter on February 28, 2018    When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. … Continue reading How to overcome unique B2B digital marketing challenges

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters