Shawna Lent — February 20, 2018 — February 20, 2018 Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, … Continue reading What’s the State of Your Digital Media Team?
Tag Archives: Digital
Digital Advertising Still Growing A Market For Data
Digital Advertising Still Growing A Market For Data by Laurie Sullivan @lauriesullivan, (February 20, 2018) The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 … Continue reading Digital Advertising Still Growing A Market For Data
Digital Marketers Are Bullish — But Not On Email, Study Finds
Digital Marketers Are Bullish — But Not On Email, Study Finds by Ray Schultz , February 14, 2018 Digital marketers are growing in confidence, with 98% seeing themselves as successful and 57% who feel they are best in class, according to 2018 Digital Marketing Plans for Best-in-Class Success, a study by Adestra with Ascend2. In … Continue reading Digital Marketers Are Bullish — But Not On Email, Study Finds
Digital Advertising Trends
Digital Advertising Trends by Jack Loechner , Staff Writer @mp_research, February 15, 2018 The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks … Continue reading Digital Advertising Trends
There is No Future for Digital Marketing
Angela Hausman, PhD — February 9, 2018 Follow @MarketingLetter — February 9, 2018 The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will that future … Continue reading There is No Future for Digital Marketing
Successful digital marketers possess these 3 traits. Do you?
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career. Matt Umbro on February 7, 2018 When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to … Continue reading Successful digital marketers possess these 3 traits. Do you?
A Digital Marketing Trifecta That Will Turbocharge Reach
Ann Mills — January 31, 2018 Follow @resourcefulbus — January 31, 2018 Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When you find these synergies, the impact is powerful. With that in mind, here’s one of our favorite … Continue reading A Digital Marketing Trifecta That Will Turbocharge Reach
10 Key Digital Trends to Watch for in 2018
Melanie Mulvihill — January 30, 2018 — January 30, 2018 As 2018 begins, we know the one question on everyone’s mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article about the digital landscape and predictions in the … Continue reading 10 Key Digital Trends to Watch for in 2018
10 tips to stay ahead in digital advertising
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry. Peter Minnium on January 26, 2018 When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the … Continue reading 10 tips to stay ahead in digital advertising
The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
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