Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. Andrew Waber on March 28, 2018 What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online … Continue reading 4 ways brands can win the digital shelf in 2018
By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
Naman Kapur — March 15, 2018 Follow @kapur_naman — March 15, 2018 Digital Marketing has always been the game of delivering the right information to the right people at the right time and since it revolves around online metrics and technology, one should be ready to improve, adapt and ace the game before competition does. … Continue reading 5 Ways You Can Do Digital Marketing Right in 2018
Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs
Logan Godfrey — March 16, 2018 — March 16, 2018 Whether it’s wearing green or going to an Irish bar to have a few pints of Guinness, Americans love to celebrate St. Patrick’s Day. There are parades and a slew of holiday-related events that take place across the country during the month of March. Based … Continue reading A Digital Marketer’s Look into St. Patrick’s Day
Kate Hawkes — March 15, 2018 — March 15, 2018 ‘Alexa, where are my shoes?’, ‘Alexa, what did I have for breakfast?’, ‘Alexa, can you tell the neighbours to keep it down?’: all things that you can’t currently ask of a digital assistant (or at least not with any success), but that you feasibly might … Continue reading Digital Assistants Are Here – Is Your Business Ready?
Allen Finn — March 15, 2018 — March 15, 2018 WordStream Advisor: it isn’t just for advertisers. In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called WordStream Advisor for Agencies. It helps agencies of all sizes, from seasoned teams looking to scale their book … Continue reading 11 Common Mistakes We See Digital Marketing Agencies Make
Kevin O’Brien — March 12, 2018 — March 12, 2018 geralt / Pixabay There’s a debate raging in the staffing world. With 64% of staffing firms indicating their top challenge is the talent shortage, there are differing views as to how to best source candidates. Some view job boards as an inefficient relic of old-school … Continue reading Job Boards vs. Digital Marketing: What’s Better for Sourcing Candidates?
