Sameer Somal — April 13, 2018 Follow @BlueOceanGT — April 13, 2018 “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt Reputation is everything. Many of the opportunities presented to us come based on our reputations. Yet reputation is an intangible, ambiguous, and … Continue reading Digital Reputation Management 101
Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. Greg Sterling on April 10, 2018 At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be … Continue reading Case study: Digital out-of-home and mobile-location deliver offline success for REI
Bob Van Rossum — April 9, 2018 Follow @BobVR — April 9, 2018 With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to … Continue reading Why Digital Marketing Contractors Are Crucial for Growth in the Digital World
Dave Sutton — April 5, 2018 — April 5, 2018 It’s no secret that management has a tough time changing their old ways, and the hardest sell is often your CEO. Consider this: since 2000, more than half of Fortune 500 companies have either gone bankrupt, been acquired or gone out of business. Why? Digital … Continue reading 4 Steps to Bring Your Company into the Digital Age
California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
Esther Cohen — April 5, 2018 — April 5, 2018 The demand for digital project managers is booming. As more and more organizations switch from traditional to digital, they increasingly need managers trained to deliver digital projects. This guide will share the roles, responsibilities, and skills you need to be an effective digital project manager. … Continue reading What is a Digital Project Manager (and How to Become One)
Hassan Mansoor — April 4, 2018 Follow @Hassan_Mansoor1— April 4, 2018 Whether you’ve been retired and you want to get a part-time job or you’ve had a stable job for a long time and now you need to make a career change, you might realize that the process behind a job search has changed a … Continue reading How to Navigate the Digital Job Search
Maria Mora — March 29, 2018 Follow @mariamelee — March 29, 2018 Help a Reporter Out (known as HARO) helps journalists find sources for their stories. But, you don’t have to be a journalist to benefit from this free, powerful resource. You can use it to identify PR opportunities that boost your digital marketing strategy. … Continue reading How to Use HARO for Digital Marketing
