Ted Saunders — May 4, 2018 — May 4, 2018 Digital experiences are the new norm for customers as they interact with and experience businesses through computers and mobile devices. The wave of technological advancements over the past decade has caused a major shift in customer expectations. Phone and direct mail surveying has become more … Continue reading Leveraging Digital Channels
Syed Balkhi — May 2, 2018 Follow @SyedBalkhi — May 2, 2018 rawpixel / Pixabay As marketers, we all have habits that we do every day. Adopting the habits of other successful marketers is a nice strategy to become a great marketer yourself. Great marketers have to work hard every day to be as successful … Continue reading 4 Things Great Digital Marketers Do Every Day to Increase Sales
Stacey Rudolph — May 1, 2018 — May 1, 2018 Virtual assistants like Siri, Cortana, Alexa and Google Assistant are becoming common by the day. The number of people using virtual assistant has been growing exponentially and is expected to hit 1.8 billion in 2021. From being used for personal user, virtual assistants are finding … Continue reading The Growth in Usage of Virtual Digital Assistants [Infographic]
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Chandler Stevens — April 30, 2018 Follow @iCorps_Tech — April 30, 2018 TheDigitalArtist / Pixabay By now, it’s well-established that businesses either need to hop on the wave of digital disruption or risk getting swept under the current of today’s hypercompetitive business environment with tech-savvy workforces. Yet many still resist pursuing business and technology transformation … Continue reading 3 Ways to Make Your Digital Transformation a Reality
Lilach Bullock — April 26, 2018 Follow @lilachbullock — April 26, 2018 Images are an extremely important aspect of a strong digital presence; they drive engagement on social media, make your blog posts more readable, and generally have bigger reach – and better potential for shares. How are you using images as part of your … Continue reading How to Use Images to Improve Your Digital Presence
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018 The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights
Elisa Gabbert — April 20, 2018 Follow @egabbert — April 20, 2018 Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to … Continue reading State of the Digital Marketing Agency in 2018
Laura Bruck — April 18, 2018 Follow @EZShield — April 18, 2018 I recently had the honor of speaking at 2018 CBA LIVE with Kevin King from ID Analytics. It was a truly remarkable event with inspiration around every corner. We felt at home in our session on the growing risks of synthetic identity theft … Continue reading Four Digital Payment Innovations That Will Change How We Pay in 2018
Ken Godfrey — April 16, 2018 — April 16, 2018 rawpixel / Pixabay Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own … Continue reading Leveraging Digital for Customer-Focused Insights
