A Call To Advertise Responsibly In Digital by Maarten Albarda , Featured Contributor, October 15, 2021 Last week, I sat through a presentation by a client’s third-party verification service, which had analyzed digital media ad placement relative to the client’s self-defined safety and decency requirements. And while confidentiality prevents me from sharing specifics, there are … Continue reading A Call To Advertise Responsibly In Digital
Tag Archives: Digital
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home
How to Recruit Remote Workers as a Small Digital Agency Owner
Chris Bibey October 15, 2021 As a digital agency owner — especially one with limited resources — recruiting remote workers is easier said than done. Even though there’s a large talent pool to choose from, you’re sure to have questions and concerns as you move through the process. Small digital agency owners don’t have an … Continue reading How to Recruit Remote Workers as a Small Digital Agency Owner
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it
3 Digital Marketing Strategies to Navigate New Norms
Melysa Chong October 12, 2021 If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with confidence, and aligning with the behaviours of the target audience they are interested in engaging with. Because this approach will continue to be relevant, we’ve identified some of the key learning … Continue reading 3 Digital Marketing Strategies to Navigate New Norms
4 Ways to Speed Up Digital Transformation
Dave Sutton October 12, 2021 Digital transformation is the process of using digital technologies to create new—or modify existing—business processes, culture, and customer experiences to meet changing requirements and to capture new market opportunities. Reimagining your brand through the lens of digitization reveals not only improved ways to tell your brand story but also new … Continue reading 4 Ways to Speed Up Digital Transformation
Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022 by Wayne Friedman , October 8, 2021 Digital music streaming will continue to be the key driver in higher global music revenues, and ad revenues are a key piece of that growth. They are expected to spike 37% this year and … Continue reading Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
8 Key Digital Marketing Metrics
Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics
Types of Digital Marketing Strategies and How to Use Them
Peter Navarro September 28, 2021 There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to … Continue reading Types of Digital Marketing Strategies and How to Use Them
How to Create Your First Digital Product in A Weekend
Shweta Dawar September 27, 2021 Yes, you can totally create your first digital product in a weekend. In this blog post, we are going to be sharing a step-by-step process that we have used to create over 50 digital products in the last three years. The first thing to remember is if this is your … Continue reading How to Create Your First Digital Product in A Weekend
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