Tag Archives: Digital

10 Creative Ideas For Your Christmas Digital Marketing

Navneet Kaushal October 31, 2021 Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more people online shopping this year than ever before, there are some great ways to promote your business and increase sales during the holidays. Christmas is a time to be creative. … Continue reading 10 Creative Ideas For Your Christmas Digital Marketing →

What is digital asset management, and why do marketing technology stacks need these tools?

Digital Assets Management

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools? →

Granfluencers: The Latest Digital Marketing Trend

Digital Marketing Trends

Linda Landers October 18, 2021 Baby Boomers hold more than $ 2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers … Continue reading Granfluencers: The Latest Digital Marketing Trend →

A Call To Advertise Responsibly In Digital

Digital Advertisement

A Call To Advertise Responsibly In Digital by Maarten Albarda , Featured Contributor, October 15, 2021 Last week, I sat through a presentation by a client’s third-party verification service, which had analyzed digital media ad placement relative to the client’s self-defined safety and decency requirements. And while confidentiality prevents me from sharing specifics, there are … Continue reading A Call To Advertise Responsibly In Digital →

Yahoo introduces In-Flight Sales Analysis for digital out-of-home

Yahoo

The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns. Chris Wood on October 15, 2021 This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing … Continue reading Yahoo introduces In-Flight Sales Analysis for digital out-of-home →

How to Recruit Remote Workers as a Small Digital Agency Owner

Effective Hiring

Chris Bibey October 15, 2021 As a digital agency owner — especially one with limited resources — recruiting remote workers is easier said than done. Even though there’s a large talent pool to choose from, you’re sure to have questions and concerns as you move through the process. Small digital agency owners don’t have an … Continue reading How to Recruit Remote Workers as a Small Digital Agency Owner →

The Digital Asset Management conundrum and how to fix it

Digital Assets Management

Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. Mark Davey on October 13, 2021 This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine Digital Asset Management is a metadata engine, that can dive your content through … Continue reading The Digital Asset Management conundrum and how to fix it →

3 Digital Marketing Strategies to Navigate New Norms

Digital Marketing Strategies

Melysa Chong October 12, 2021 If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with confidence, and aligning with the behaviours of the target audience they are interested in engaging with. Because this approach will continue to be relevant, we’ve identified some of the key learning … Continue reading 3 Digital Marketing Strategies to Navigate New Norms →

4 Ways to Speed Up Digital Transformation

Digital Transformation

Dave Sutton October 12, 2021 Digital transformation is the process of using digital technologies to create new—or modify existing—business processes, culture, and customer experiences to meet changing requirements and to capture new market opportunities. Reimagining your brand through the lens of digitization reveals not only improved ways to tell your brand story but also new … Continue reading 4 Ways to Speed Up Digital Transformation →

Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022

Digital Marketing Strategies

Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022 by Wayne Friedman , October 8, 2021 Digital music streaming will continue to be the key driver in higher global music revenues, and ad revenues are a key piece of that growth. They are expected to spike 37% this year and … Continue reading Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022 →