Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics
Tag Archives: Digital
Types of Digital Marketing Strategies and How to Use Them
Peter Navarro September 28, 2021 There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to … Continue reading Types of Digital Marketing Strategies and How to Use Them
How to Create Your First Digital Product in A Weekend
Shweta Dawar September 27, 2021 Yes, you can totally create your first digital product in a weekend. In this blog post, we are going to be sharing a step-by-step process that we have used to create over 50 digital products in the last three years. The first thing to remember is if this is your … Continue reading How to Create Your First Digital Product in A Weekend
Keywords and Digital Marketing: What Do You Need to Know?
Erika Taylor Montgomery September 24, 2021 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Digital Marketing: What Do You Need to Know?
Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options
Bob Van Rossum September 23, 2021 For years, chief digital officer recruiters have seen many businesses change their policies and working environments to optimize their employee’s productivity and innovativeness. Some have added more colorful working areas to generate creativity. Others have offered daycare within the building to better balance personal and work-related matters. Regardless of … Continue reading Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options
How Artificial Intelligence Is Changing the Future of Digital Marketing
Mitul Makadia September 22, 2021 Introduction According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. Teleflora, a floral company in … Continue reading How Artificial Intelligence Is Changing the Future of Digital Marketing
Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
Young Entrepreneur Council September 7, 2021 Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve made their customer happy, but it also means they’ll potentially gain some new customers as well. But what used to exist strictly as an … Continue reading Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
10 Digital Marketing Strategies That Move the Needle For Retailers
Vikas Kalwani September 9, 2021 In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a … Continue reading 10 Digital Marketing Strategies That Move the Needle For Retailers
How to build seamless experiences for ‘digital everywhere’ customers
The most successful brands keep the customer at the center when expanding their digital presence. Chris Wood on September 9, 2021 “We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech … Continue reading How to build seamless experiences for ‘digital everywhere’ customers
3 Major Forms of Digital Direct Marketing Explained
Chanakya Kyatham September 8, 2021 Digital marketing is a form of marketing that has been around for years. It’s one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data. Digital marketing comes in many different forms, but there are three major ways … Continue reading 3 Major Forms of Digital Direct Marketing Explained