Tag Archives: Digital

Breaking down the digital transformation of today’s customer journeys

Digital Transformation

Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022   Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys →

Revenue Lost By Poor Digital Experience Can Now Be Measured

Digital Transformation

Revenue Lost By Poor Digital Experience Can Now Be Measured by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2022 Tracking the performance and qualifying the financial impact of a customer’s digital experience typically requires the ability to analyze data and benchmark it to compare to others in the industry. Developers at Qualtrics XM believe they … Continue reading Revenue Lost By Poor Digital Experience Can Now Be Measured →

AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy

Search Trends

AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy by Laurie Sullivan  @lauriesullivan, March 10, 2022 AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bulletin and AARP.org, in the past two years has seen a dramatic change in their readers’ adoption of technology since the beginning of the pandemic — so … Continue reading AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy →

Best Digital Signature Software – Top 10 Free Digital Signature Software for 2022

Digital Tools

Nick Saraev Last updated: 11 March 2022 The only businesses that succeed these days are the ones that judiciously use their resources and simplify every business operation. Creating and managing legal agreements are one of the most cumbersome business processes. Try a digital signature service if you want to save your resources on creating contracts … Continue reading Best Digital Signature Software – Top 10 Free Digital Signature Software for 2022 →

Only 11% of CMOs say they have achieved digital transformation goals

Digital Transformation

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals →

20 questions to ask digital asset management platform vendors during the demo

Digital Assets Management

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo →

What is digital transformation?

Digital Transformation

Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation? →

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