Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising
Tag Archives: Digital
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022 Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent
How Can Digital Debt Collection Play an Important Role in Fintech Success
How Can Digital Debt Collection Play an Important Role in Fintech Success Lyle Solomon / 25 Feb 2022 According to a McKinsey’s 2020 report, the international was facing numerous challenges, despite the fact that several industries rely on its expertise to recover debts from customers. The report further highlighted that many debt collection agencies could … Continue reading How Can Digital Debt Collection Play an Important Role in Fintech Success
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo
The Power of Personalization in Digital Marketing
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
A Year in Review: The Digital Marketing Trends That Defined 2021
Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform?
8 Tips for Building and Managing a Successful Digital Business
8 Tips for Building and Managing a Successful Digital Business Brad Anderson / 08 Feb 2022 From online shopping and telehealth services to remote working and virtual workout sessions, digital business offerings are rapidly growing to meet market demands. Consumers rely on digital platforms for various daily activities, and there’s no better time than … Continue reading 8 Tips for Building and Managing a Successful Digital Business
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? by Tony Silber , Staff Writer, February 18, 2022 The advertising-technology platform The Trade Desk this week rolled out a new product called OpenPath that it says connects advertisers directly to publishers’ ad inventory, and in doing so, avoids Google’s Open Bidding and other supply-side … Continue reading Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
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