by Vera Reed June 5, 2016June 5, 2016 Job hunting in the digital age requires more than just a focus on resumes. Today there are many tools to help you stand out from the crowd. Keep in mind these tools can work against you if not used properly. In the same way, employers are taking … Continue reading Job Hunting in the Digital Age: Reputation, Resumes & Video Interviews [Infographic]
by Andrew Sheridan June 5, 2016June 5, 2016 The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased the volume of inbound customer calls to … Continue reading 9 Call Attribution Metrics Digital Marketers Can’t Live Without
by Mark Cameron June 4, 2016 Follow @markrcameronJune 4, 2016 New problems are rarely fixed by applying old thinking. In the last decade a “perfect storm” of change has evolved that requires new thinking – thinking that takes advantage of the digital environment and transforms business as we know it. Three central factors are at … Continue reading 4 Digital Transformation Challenges
by Anoop Gupta June 4, 2016 Follow @kumaranoopguptaJune 4, 2016 It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing the internet. Instead, we are surrounded by a variety of devices, platforms and social media channels, … Continue reading 7 Digital Marketing Trends To Be Aware of in 2016
by Angie Geffen June 2, 2016 Follow @AngieGeffenJune 2, 2016 Online marketing encompasses such a wide variety of practices that it is hard to master them all. When you are just starting out, it may seem like all you ever do is make mistakes. Some mistakes will just slow you down, but others could completely … Continue reading Top 10 Common Digital Marketing Mistakes
Don’t ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and where you need help. Matt Umbro on June 2, 2016 One of the most common sentiments we hear as digital marketers is “Always be learning.” It’s a necessary mentality, as … Continue reading Know your digital marketing strengths, but more importantly, acknowledge your weaknesses
Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees. Trond Lyngbø on June 2, 2016 “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when … Continue reading What business leaders should know about digital transformation
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016 To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing?
by Jomer Gregorio May 31, 2016 Follow @JomerGregorioMay 31, 2016 From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails. When it comes to marketing on … Continue reading Why Use Infographics in Digital Marketing? [Infographic]
Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive. Jim Yu on May 31, 2016 As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search … Continue reading The 7 habits of highly effective digital marketers: agile skill sets
