Tag Archives: Digital

Experience Clouds Are Changing The Game For Digital Marketers

by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers →

’Tis the season to be savvy with your digital marketing

Digital Marketing

For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise. Lewis Gersh on September 16, 2016 Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you … Continue reading ’Tis the season to be savvy with your digital marketing →

3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age

Email Marketing

by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age →

Sustainable competitive advantages in digital marketing

Digital Marketing Strategies

Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. Eric Enge on September 14, 2016 It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds … Continue reading Sustainable competitive advantages in digital marketing →

Targeting Your Digital Marketing: Building A Buyer Persona

Digital Marketing Strategies

by Matt CurtisSeptember 13, 2016 Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing … Continue reading Targeting Your Digital Marketing: Building A Buyer Persona →

Does Your Digital Marketing Matter?

Digital Marketing Trends

by Jon-Mikel Bailey Follow @jonmikelbaileySeptember 13, 2016 Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?’” – Ann Handley Think about that. Marketing today is … Continue reading Does Your Digital Marketing Matter? →

Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus

by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus →

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

Facebook Advertisement

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls →

The Evolution of Digital Marketing In The Enterprise

Corporate Success

by Rik Walters Follow @rikwaltersSeptember 9, 2016 Evolution of Digital Marketing Image via AIS Media The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the past 3 years, I have had the … Continue reading The Evolution of Digital Marketing In The Enterprise →

6 secrets of digital storytelling

Storytelling

“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media. Peter Minnium on September 9, 2016 Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is … Continue reading 6 secrets of digital storytelling →