Tag Archives: Digital

21 Statistics Shaping Digital Transformation Fortunes

by Tricia Morris Follow @TriciaEMorrisOctober 3, 2016 Digital transformation – while many have been talking the talk since the start of the decade, eye-opening and disruptive changes and events have led more and more businesses and organizations to begin walking the walk to ensure that they will be able to remain, sustain, grow and lead … Continue reading 21 Statistics Shaping Digital Transformation Fortunes →

7 Tips All Digital Nomads Need to Read

Digital Engagement

by Amar HussainOctober 1, 2016 Being a digital nomad has many perks and advantages such as freedom of movement and reducing living costs to personal and professional growth. However, running a business while living this lifestyle has many challenges which can hamper your success if not they are not mitigated. Here are seven tips which … Continue reading 7 Tips All Digital Nomads Need to Read →

Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum

Digital Engagement

by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum →

4 Digital Marketing Tips That Will Set Your Small Business Apart

Digital Marketing

by Susan Tucker Follow @getsusanmktgSeptember 29, 2016 By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed … Continue reading 4 Digital Marketing Tips That Will Set Your Small Business Apart →

Five Digital Marketing Facts Marketers Should Know

Digital Marketing

by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know →

Smart Hiring Techniques: A Road Map to Hire Digital Marketers

Effective Hiring

by Soumya Nair Follow @Soumya_M_NairSeptember 27, 2016 Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company’s mobile apps. And all of these have … Continue reading Smart Hiring Techniques: A Road Map to Hire Digital Marketers →

Advertisers Still Lack Digital Maturity

Digital Transformation

by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity →

How to Get Sales From Digital Marketing During This Festive Season

Sales Techniques

by Warren Knight Follow @warrenknightSeptember 26, 2016 With holiday shoppers accounting for as much as 20% of a small business’s annual sales income, you need to get your business ready for success by planning in advance. Getting sales during the festive season from Digital Marketing is crucial for a small business however, do you truly … Continue reading How to Get Sales From Digital Marketing During This Festive Season →

The Dangers of Not Attributing Customer Calls to Digital Marketing

Digital Marketing Mistakes

by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing →

Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

Digital Marketing Skills

by Amanda OliverSeptember 19, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus →