As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond. Jason Warnock on October 26, 2016 One of the things I love about my job is that marketing is constantly evolving. Just when you … Continue reading Making sense of the latest trends in digital retail
by Brad Swezey Follow @JustSmallBizOctober 25, 2016 Today I’m going to talk about what every small business should know about digital billboards. Digital billboards, for those of you that don’t know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I’m going to talk … Continue reading What Every Small Business Owner Should Know about Digital Billboards
by Tony Zambito Follow @tonyzambitoOctober 24, 2016 by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role … Continue reading Rethinking Market Strategy In A Digital Economy
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on October 24, 2016 If you were recruited to lead a digital transformation for one of the most complex … Continue reading Organizing for simplicity: An inside look at Humana’s digital transformation
by Brian FanzoOctober 23, 2016 As a professional speaker, I always introduce myself on stage as a “Proud Pager-Wearing Millennial” and this line usually gets a bunch of laughs and nods from the audience. I am 35 year old millennial born in 1981. While I don’t use a pager today I label myself this way … Continue reading Digital Transformation: From A Millennial’s Mindset
Are your job skills keeping pace with today’s rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world. Jim Yu on October 21, 2016 The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the … Continue reading Digital demand and supply: The psychology of self-development for digital careers
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know
by Cent Muruganandam Follow @centmuruOctober 14, 2016 The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere. Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. This concept is not in the distant future … Continue reading Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
by Angela Hausman, PhD Follow @MarketingLetterOctober 16, 2016 Is your company’s approach to digital marketing old-fashioned?It is if you agree with any of these statements: Digital marketing doesn’t produce a high ROI A website is all I need to optimize digital marketing Quantity in content is more important than quality Digital marketing isn’t right for … Continue reading Is Your Approach to Digital Marketing Old-Fashioned?
by Mark Ellis Follow @businessfictionOctober 16, 2016 If there’s one budget that gets cut when finances are tight, it’s marketing. The vehicle by which we drive interest towards our businesses, establish a tone of voice and pitch ourselves as experts often gets a rather raw deal. Thankfully, we now live in an age where anyone … Continue reading 6 Ways Anyone Can Become A Digital Marketing Star
