What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
Cent Muruganandam — December 28, 2016 Follow @centmuru— December 28, 2016 Once upon a time Digital was a room. Then, much later, with the birth of the web, digital became a marketing channel just like TV, radio and print. Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily … Continue reading 7 Steps To Building A Comprehensive Digital Marketing Strategy [Infographic]
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
Scott Barnett — December 26, 2016 Follow @scottabarnett— December 26, 2016 Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses. Local digital … Continue reading Local Digital Publishers – Motivate Readers To Buy
Matthew Royse — December 26, 2016 Follow @mattroyse— December 26, 2016 The right productivity tools at work can help you save time so you can complete an important project with a pressing deadline. They also help you make sure you can leave work on time so you have a better work-life balance. And they can … Continue reading 15 Digital Marketing Tools that Actually Increase Your Productivity
by Ulrik Bo Larsen, Op-Ed Contributor, December 22, 2016 The digital marketing landscape is in a constant state of flux, and brands must be up to date on the latest trends to stay relevant. Social media, mobile and digital play an increasing role in our lives, presenting marketers with new opportunities to reach and engage … Continue reading Digital, Social Opportunities For Marketers In 2017
Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Eric Seal — December 22, 2016 — December 22, 2016 Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the … Continue reading How to Use Digital Assistants to Improve Local Search
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. Rob Rasko on December 21, 2016 at 10:29 am 2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue … Continue reading Predictions for the digital advertising industry in 2017
Shelly Dutton — December 20, 2016 — December 20, 2016 Over the past year, small and midsize businesses have been rethinking their relationship with technology – and not a moment too soon. In fact, 2016 marks the first wave of Gen Z entering the workforce. And as this generation continues to settle into the workplace … Continue reading How Small And Midsize Businesses Can Win The Digital Race In 2017
