Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?
Karthik Kripapuri — April 30, 2020 We’re washing our hands. We’re avoiding large gatherings. For those of us lucky enough to be able to work remotely, we’re asking our teams to stay home while continuing to support and run our businesses as best as we can. But how else are we giving back in a … Continue reading Making a Difference in a Time of Uncertainty
Amanda Singleton — April 3, 2020 Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind. Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their … Continue reading The Difference Between Responsive and Adaptive Design
Susan Friesen — March 17, 2020 Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one … Continue reading The Difference Between a Business Coach, a Mentor, & a Consultant
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
JoAnne Funch — November 7, 2019 Follow @joannefunch I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a … Continue reading The Difference Between Gaining Attention & Being Ignored
Aleah Taboclaon — October 29, 2019 Follow @aleahphils As a small business owner, you already know how important it is to have an online presence. With over 2.14 billion online shoppers expected to buy goods and services by the end of 2021, you can see why all of your effort should be on building your … Continue reading User Interface Design vs. User Experience: What’s the Difference?
Connor Gillivan — October 3, 2019 Follow @ConnorGillivan Even just a few years ago, not a lot of people were concerned about knowing the difference between a virtual assistant and a freelancer. Today, however, the freelance economy is growing. It’s a worldwide phenomenon, and it’s powered by virtual assistants and freelancers. It’s good to know … Continue reading What’s the Difference Between a Virtual Assistant and a Freelancer?
Mayo Oshin — October 2, 2019 Follow @mayowaoshin Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a lieutenant colonel in the Soviet Air Defense Forces—began his shift as the duty officer at Serpukhov-15, a secret command center near Moscow where the Soviet military monitored … Continue reading The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure
