Hannah Swanson — May 8, 2018 — May 8, 2018 A lot of marketing terms are important concepts for demand generation marketers to understand and adopt. Others are just jargon – trending language that only matters to a select few. While not every marketing term has lasting value, it’s important to understand the terms with … Continue reading Demand Generation vs. Demand Fulfillment: What’s the Difference?
Tony Mastri — April 9, 2018 Follow @se_coach — April 9, 2018 Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $ 5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their … Continue reading What’s the Difference Between On-page and Off-page SEO?
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources
Personal Branding Blog — January 17, 2018 — January 17, 2018 For both genders, anxiety before the interview may be present, but studies show that women handle it better. Women adapt more proactively than men do. Women seek social support from colleagues and friends more than men do. And women are more prone to do … Continue reading Gender Difference When Negotiating Salary
James Potter — December 1, 2017 Follow @thelinkedinman — December 1, 2017 LinkedIn used to be simple – we had connections and that was it, we got it. Back in 2015 LinkedIn released the function for followers to make it easier for people to see good content (don’t get me started on going viral) and … Continue reading What’s the Difference Between Connecting, Following and Contacts on LinkedIn?
Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Sahail Ashraf — August 4, 2017 Follow @Talcontent — August 4, 2017 We have seen many times in the past a wonderfully savvy set of social media accounts in the fast food industry. Even those restaurants that still sell, essentially, fast food, have the same look and feel as the McDonald’s and the Burger Kings … Continue reading McDonald’s Trounces Rivals In Battle For Facebook Audience But The Key Difference Is In Engagement
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?