Liz Kislik September 30, 2021 The pandemic has created many opportunities to see senior execs in action as they work to galvanize their teams, present new goals, and push for accomplishment and accountability, and I happened to notice two very different ways of inviting — or dissuading — participation from team members. At one … Continue reading The Surprisingly Meaningful Difference Between Asking for Ideas and Questions
Kamaria Campbell August 21, 2021 By now, I’m sure you’re aware of Instagram’s short, punchy, and entertaining video clips called Reels. Since its launch in 2020, the use of Reels has grown tremendously. As a business owner or marketing manager, I know resources and budgets are finite. So, you’re faced with a few questions: Should … Continue reading TikTok vs. Instagram Reels: What’s the Difference?
Grace Cole July 6, 2021 User experience (UX) and user interface (UI) design are often used interchangeably, making it difficult to know when one applies over the other. But while they share key principles and both focus on designing for the end-user, are they really that similar? What’s the difference between UX and UI design? … Continue reading What’s the Difference Between UX and UI Design?
Rick Kranz July 5, 2021 Shakespeare once asked: “What’s in a name?” As it turns out, the answer is: “A lot!” At the very least, names serve as important labels that identify people, places, and things, as well as provide clues about their unique attributes. Two “names” that get thrown around a lot in the … Continue reading Sales Enablement vs. Sales Operations: What’s the Difference?
Desiree Johnson June 25, 2021 Anyone who spends time browsing on the Internet will inevitably use URLs and domain names to navigate between web pages. But, surprisingly, not everyone knows what these two terms mean. So what is a domain / URL name? Simply put, it’s the address for different locations on the Internet. It’s … Continue reading The Difference Between URL and Domain Name (And Why It Matters)
Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing
Performance Data Making A Difference — What Types And Why by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2021 Technology provided some of the best features for online advertising, such as the ability to shift budgets from one campaign or media to another in real-time as needed. But still, after all this work that has … Continue reading Performance Data Making A Difference — What Types And Why
Dave Brock January 6, 2021 As we come to the end of 2020, I want to reflect a moment. Yes, I know we are all supposed to write about New Year’s Resolutions—99% of which will be abandoned before the end of January. But given this year, I want to focus on something else. When I … Continue reading Making a Difference, Pursuing Your Passions
Veronica Krieg October 25, 2020 Uber. Amazon. Facebook. By now you know the tales of tech giants who founded a unicorn company from a humble workspace. Garages, basements, their mom’s couch, a dorm room – you name it, tech has done it. And while these companies are ultra-successful, it’s rare to find one that’s scaled … Continue reading Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
JC Hite October 13, 2020 Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. KPIs can be a host of different things depending on your goals and the channels you’re using (Google Ads, organic social media, paid social media, SEO, etc). … Continue reading The Difference Between Traffic and Conversions