JC Hite October 13, 2020 Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. KPIs can be a host of different things depending on your goals and the channels you’re using (Google Ads, organic social media, paid social media, SEO, etc). … Continue reading The Difference Between Traffic and Conversions
Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing
Jarrell Chalmers August 13, 2020 One of the most common questions we receive from B2B Marketers is how do interactive assessments vary from quizzes? Quizzes play an entirely different role in the marketing & sales funnel than assessments. Quizzes do an excellent job capturing the top of the funnel leads, while assessments are designed to … Continue reading What Is the Difference Between an Assessment and a Quiz?
Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?
Karthik Kripapuri — April 30, 2020 We’re washing our hands. We’re avoiding large gatherings. For those of us lucky enough to be able to work remotely, we’re asking our teams to stay home while continuing to support and run our businesses as best as we can. But how else are we giving back in a … Continue reading Making a Difference in a Time of Uncertainty
Amanda Singleton — April 3, 2020 Whether you’re creating your new website from scratch or simply freshening it up, user experience (UX) and usability should be at the forefront of your mind. Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their … Continue reading The Difference Between Responsive and Adaptive Design
Susan Friesen — March 17, 2020 Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one … Continue reading The Difference Between a Business Coach, a Mentor, & a Consultant
Deborah Sweeney — February 28, 2020 Small businesses have several forms of intellectual property available to protect their assets. However, if you are new to business it’s possible you may mix up the definitions of these terms and understanding their functions. Not sure what the difference is between the three phrases? Let’s take a closer … Continue reading What’s the Difference Between Trademarks, Service Marks, and DBAs?
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
JoAnne Funch — November 7, 2019 Follow @joannefunch I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a … Continue reading The Difference Between Gaining Attention & Being Ignored