Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged. Andy Betts on March 23, 2018 The more I’ve had the opportunity to explore this concept of the martech mindset, the more … Continue reading Building an AI mindset: Time to identify and develop skill sets now
George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]
Mike McMinn — February 15, 2018 Follow @MyHubIntranet — February 15, 2018 One thing, above all else, sets organizations apart over the long term. It’s not the business strategy, it’s not people, it’s not leadership, it’s an organization’s ability to consistently learn. We’re Living In A World Of Change The world is like two frogs, … Continue reading Develop A Winning Learning & Social Business Culture
Sabrina Parsons — December 18, 2017 — December 18, 2017 geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often … Continue reading How to Use ‘Lean Planning’ to Develop Your Business
Lilian Sue — November 24, 2017 — November 24, 2017 If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms … Continue reading How to Find & Develop Relationships with Social Media Influencers
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility
Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful
Serenity Gibbons — August 24, 2017 — August 24, 2017 hafielally / Pixabay Learning to develop flexibility isn’t just about bending the rules as circumstances change. Being flexible can also include changing the way you run your business day-to-day when something isn’t working. Flexibility is having the awareness that life is ever changing, and adaptation … Continue reading Want To Avoid Failure? Ditch Rigidity And Develop Flexibility
Colleen McKenna — August 10, 2017 Follow @Colleen_Intero — August 10, 2017 Free-Photos / Pixabay In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking … Continue reading How to Develop Your Employer Brand
