Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design
Tim AsimosApril 25, 2015 Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with … Continue reading 15 Questions to Ask Before Hiring a Web Design and Development Partner
Charles HeitzApril 21, 2015 The idea of a website is to give information to its visitors. Each site will have an aim, like sharing knowledge or asking people to do something, such as buy a product. There are over a billion live websites on the Internet these days, and each has a unique layout and … Continue reading How A Website’s Design Affects Conversion Rates
WishpondApril 20, 2015 Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page. Of course, there’s always the question of what works best. Possibilities are endless. Yet in the face of such overwhelming choice, one should feel unencumbered—liberated, … Continue reading These 10 Landing Pages Will Make You Reevaluate Your Design Approach
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Alexandra GiarratanoApril 16, 2015 Today, smartphones and tablets, are taking over web surfing. In early 2014, Internet usage on mobile devices officially exceeded PC traffic. That’s why it is imperative to have a mobile-friendly, multiple device-compatible website to accommodate this new digital landscape. To meet this demand, responsive design has rapidly become the new standard in web … Continue reading Responsive Web Design Is Essential In 2015
Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
Darren CarpenterApril 10, 2015 Creating the perfect web design is a daunting task, and goes far beyond creating a beautiful, content-rich site. Here are five tips to help you get started. 1. Know your market Research is the foundation of any graphic design project – web design is no different. Getting under the skin of … Continue reading 5 Tips For the Perfect Website Design
Amir JirbandeyApril 7, 2015 Beneath improving deliverability and behavioral targeting, you have the skeleton of an email marketing program. No matter where you are in the building process, whether you’re just starting out or well on your way, the fundamentals are always crucial to building a sustainable email strategy. This is why we’ve put together … Continue reading Email Marketing 101: Email Design
