Danielle CapriatoApril 7, 2015 Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an … Continue reading 14 Design Tools for Bloggers
John McTigueApril 6, 2015 The secret to a successful SaaS marketing website isn’t really a secret. It’s a formula born out of common sense with a strong tilt toward your customers. What do they want? You should know this because it’s the essence of good product design. If you understand your customers and build your … Continue reading A Formula for Successful SaaS Website Design
Lindsey McFaddenApril 2, 2015 Beautiful design is just as important as personalized, relevant content in today’s email marketing. Many marketers are seeing their audiences go the way of mobile email reading, which makes it essential to be designing messages for these devices. There are many approaches to mobile email design. Many marketers still go the … Continue reading Responsive Design vs. Fluid Design
John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design
Sylvia FoersterMarch 23, 2015 Graphic design isn’t a process many people are familiar with. It can be hard to envision how one can create something from nothing. With building construction, you can drive by a site and see the foundation get poured, the frame go up, and as the weeks go by, you can see … Continue reading What is the Design Process?
ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
Harmony MajorMarch 9, 2015 No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget. A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration. Your … Continue reading 4 Features Every Local Business Website Design Needs
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
Richie ContartesiFebruary 27, 2015 Does an attractive custom WordPress design lead to more sales? By “attractive web design,” I don’t just mean pages that look good, but also pages that work right. But all that matters is how it looks, right? Wrong! The fact is, you’ll lose visitors before they even see your beautiful custom … Continue reading Does Custom WordPress Design Impact the Bottom Line?
Sarah ClarkFebruary 25, 2015 It is high time you start giving attention to your contact page, if you want your site to be user friendly. No website can be completely user friendly, unless it can provide a smooth flow design template that users find easy to comprehend and navigate. Your website is your online shop … Continue reading 5 Contact Page Design Ideas That Generate Better Lead Conversions
