A cost effective tool every business requires marketing efforts to reach it’s present and prospective customers on a continuous basis. In the traditional marketing system, various mass media like newspapers, journals, television, radio etc are used to advertise the products and services. Over a period of time, these media efforts have become saturated and also costs prohibitively which can’t be afforded by all businesses.
In the last two decades, the internet medium has percolated to all nooks and corners of the world. Billions of persons from different strata of society are constantly in browsing touch with the internet and these people are ready target for approaching by the businesses without much effort. Hence ‘internet marketing’ has developed as a major cost effective tool for improving business prospects in an exponential manner. The internet marketing methods can be active or passive. In active method, the information about the products and services are displayed specifically the form of advertisements. These may be paid for advertisements or some online services also promote free displays of advertisements. As the internet search has the capabilities to check for the characteristics and background of the various classes of surfers, specific targeted advertisements can be made to appear on the display screens of different viewers.
For example, if an academic person is browsing a particular website, the advertisements related to education, books etc can be brought out to his notice so that the chances of his buying are improved. In the passive way of internet marketing, we use the existing social media sites like blogs, forums, community groups etc to spread the message about the products and services by writing articles, blog posts, comments, reviews etc. Even users and consumers can be motivated to write their frank views about their experiences about various products and services and these are normally relied upon more than the regular company sponsored advertisements.
In the multi level marketing (MLM) systems over the internet, every user of the internet is enabled to take up marketing of a product by becoming a vendor or an affiliate or a reseller of a digital product. By promoting the products and services in this manner, the internet users can market a large number of products without much investment and make a good and regular income. The internet marketing methods and technologies have emerged as a major force to reckon with in the recent past and would be multiplying its reach and innovative developments in the coming times. It is for all of us to take advantage of this most cost effective tool to market and achieve success in our business.