It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Simon Heseltine on July 23, 2018 Have you ever had this conversation with someone from upper management? Boss: “If we implement … Continue reading How to project SEO traffic levels and avoid saying, ‘It depends’
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016 While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
by Carol Stephen Follow @Carol_StephenSeptember 3, 2016 Social Media Question? “It Depends” is the Right Answer! Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get … Continue reading Social Media Question? “It Depends” Is The Right Answer!
by Koka Sexton February 24, 2016 Follow @kokasextonFebruary 24, 2016 How many sales professionals have their own websites or digital property that they maintain on a regular basis? These days, almost everybody (and you probably do, too). So, how does your LinkedIn profile factor into your web presence? If you consider your LinkedIn profile to … Continue reading Your Success Depends on it. Move From Resume To Reputation
Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But columnist Matt Umbro believes we can do better — here’s how. Matt Umbro on October 21, 2015 Within the digital marketing world, one of the most common answers you will … Continue reading Stop Saying “It Depends” And Give Better Answers
Carrie GallagherAugust 11, 2015 Owning a small business has its perks — from being your own boss and doing something that you love, to making profits. Yet when tax time rolls around, business ownership can be a major headache. Knowing what taxes you have to pay and when to send them to the IRS is … Continue reading When Are Small Business Taxes Due? It Depends on the Type of Business You Operate
Bob KeaveneyJuly 4, 2015 A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and … Continue reading How Long Should a Blog Post Be? It Depends.
Tracy Vides April 18, 2015 We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing, and so on. But what about that gem of a marketing tool … Continue reading 3 Fascinating Ways Conversion Depends On Personalization
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content. Jordan Kretchmer on March 6, 2015 The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands … Continue reading Content Marketing Success Now Depends On Your Own Website And UGC