Tag Archives: demonstrate

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads →

4 Easy Ways to Demonstrate Thought Leadership

Leadership Lessons

Syed Balkhi — November 1, 2019 Follow @SyedBalkhi Whether you run your own business or you want to advance your career, presenting yourself as an expert in your industry is important. But it’s not enough to tell potential customers or employers that you’re an expert—you have to show it. Thought leaders are “go-to-people” in their … Continue reading 4 Easy Ways to Demonstrate Thought Leadership →

Behavioral Shifts In Voice Search Demonstrate Need For SEO

Voice Search

Behavioral Shifts In Voice Search Demonstrate Need For SEO by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2019 Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands — released in July by Voicebot, which produces independent research on voice and artificial intelligence, and … Continue reading Behavioral Shifts In Voice Search Demonstrate Need For SEO →

How Founders Can Demonstrate Leadership in Turbulent Times

Leadership Skills

Jim Marggraff — April 1, 2019 Follow @JimMarggraff — April 1, 2019 As a business leader, you’re bound to face turbulence — whether it’s financial, technological, or sociopolitical. How you handle these challenges is the true test. At some point in your new business, you’re going to run into turbulent times. You might discover your … Continue reading How Founders Can Demonstrate Leadership in Turbulent Times →

How to Demonstrate Leadership

Leadership

Darleen DeRosa — August 10, 2018 Follow @onpoint_llc — August 10, 2018 MetsikGarden / Pixabay Many organizations are undergoing significant leadership changes as leaders transition out of the workforce and are replaced by a new generation. One of the ongoing challenges of this process is building up a pipeline of high-potential employees to fill these … Continue reading How to Demonstrate Leadership →

Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies

PPC Strategies

Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies by Laurie Sullivan @lauriesullivan, June 22, 2017 Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. Just ask the folks at Edward Jones, which ranked top among wealth management brands in organic listings … Continue reading Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies →

How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation

Corporate Success

Simon MitchellSeptember 11, 2015 Time to spread the word Your new IT strategy has been accepted by the board. It WILL happen. But how quickly it beds down and shows real benefits depends on everyone in the organisation – regardless of their role – being ready to accept it. But do it with care … Continue reading How to Demonstrate the Value of Your IT Strategy to Gain Buy-in Across the Organisation →