Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Louis FoongJune 20, 2015 Me, Louis Foong, in Paris as a Samurai in a video shoot (more info to come) We are at the halfway mark for 2015. The year has seen a lot happen around the world—good, bad and ugly. From the world’s first fully sustainable, zero-carbon, zero-waste city completing Phase 1 (Masdar City, … Continue reading A 14-Point Credo for the B2B Demand Generation Samurai
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]
Mark PearsonFebruary 24, 2015 The concept of a cashed up demand plan is not new. In fact, it has always been fairly common for the sales plan within Sales and Operations Planning (S&OP) to be represented in terms of revenue. Now, with ever more organisations undertaking Integrated Business Planning (IBP) or other versions of advanced … Continue reading Cashed Up Demand Plan: Towards Financially Integrated S&OP
Lee Anne Wimberly November 22, 2014 The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. … Continue reading 3 Key Elements To An Effective Demand Generation Strategy Kick-Off
By Steve Turley, Published November 6, 2014 Ready. Fire! Aim. Overview: There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend had it that Buster had a homemade bow he carved from a hickory stump, and Buster could shoot his hickory bow more accurately than an Olympic archer using a custom compound … Continue reading Top Ten Demand Generation FAILS (Part 2)
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand
