Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand
Tag Archives: Demand
Today’s Lead Generation Process Should Create Demand
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
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