by Tobi Elkin@tobielkin, September 21, 2016 While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent and pervasive functional silos are preventing them from making the most of data. The IAB (Interactive Advertising Bureau) Data Center of Excellence and DMA (Direct … Continue reading Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Tag Archives: Delivering
Delivering Self-Service Support Through Online Communities
by Caitlin Zucal July 27, 2016 Follow @Caitlin_ZucalJuly 27, 2016 The introduction of the Internet, social media, and mobile has changed the way companies – large or small – interact with dissatisfied customers. According to a study conducted by Nuance Enterprise, 67% of respondents preferred self-service support over traditional support. Phone calls and emails have … Continue reading Delivering Self-Service Support Through Online Communities
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates
B2B Native Advertising: Delivering Powerful Brand Credibility
by William Yates November 18, 2015 Follow @novacomcorpNovember 18, 2015 Business-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels. However this effective traditional route to business communication is now threatened by ad blocking systems, mainly deployed by … Continue reading B2B Native Advertising: Delivering Powerful Brand Credibility
Simple Steps to Delivering a Killer Webinar
Amanda ClarkSeptember 1, 2015 We’ll let you in on a secret: We’re big believers in the power of a good webinar. We host them fairly often—usually on resume writing topics, but occasionally on content marketing as well—and we find that the bang for buck is incredible. It takes a couple hours to prepare and then … Continue reading Simple Steps to Delivering a Killer Webinar
Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]
Harry WhitehouseAugust 25, 2015 When most people receive a package, they might wonder what’s in the box. But it turns out there’s another question that is important to consumers: what is the delivery person wearing? Delivery people (or couriers) from traditional shipping carriers (FedEx, UPS and USPS) wear uniforms, but this is not always the … Continue reading Consumers Tell All: Should The Person Delivering Your Packages Wear a Uniform? [Infographic]
Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
Austin IulianoJune 17, 2015 Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas. According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based … Continue reading Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
“Delivering You Value Proposition” Is Not A Step In Your Sales Process!
Dave BrockMarch 21, 2015 Before going further in this article, stop for a moment and look at the steps and activities in your sales process. At some point is there something similar to, “Deliver value proposition to customer?” Now a few of you may be scratching your heads–if you don’t have a sales process, you … Continue reading “Delivering You Value Proposition” Is Not A Step In Your Sales Process!
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