Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Tag Archives: Delivering
Delivering on Your Delivery Policy
Ian NewcombeFebruary 19, 2015 Delivery is now a key selling point and competitive differentiator in the multi-channel retail world but requires the right balance of delivery options to meet both the customer’s and the retailer’s needs. Have you got the balance right? Delivery used to be the bugbear of retailers frustrated at their inability to control … Continue reading Delivering on Your Delivery Policy