How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences
Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
Plus the value of data, what DAMs can do for you, and the CDP marketplace. Chris Wood on October 20, 2021 Getting value from your data requires testing Data isn’t free. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it … Continue reading Old school email can still deliver
Liz Kislik June 11, 2021 When clients ask how to develop better processes for almost any aspect of their business, I ask them what’s triggered their concern. Sometimes the people implementing the process or the people at the receiving end are unhappy with each other. Often both sides think that if only the other … Continue reading How a Thoughtfully Created Process Can Deliver More Effective Results
Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver
Tony Zambito May 21, 2021 Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question. The capability to offer … Continue reading 4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience
Nura Eston March 24, 2021 Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. From just 17% in 2015, by 2020, nearly 41% of people used their smartphones to get online. In January 2020 alone, Canadians made more than 36 million mobile connections. That’s a number equal to … Continue reading Mobile Marketing Strategies Deliver Ecommerce Results
Jan Bednar January 27, 2021 Elevator pitches are an invaluable element of the business lifecycle. They offer a simple and effective way to capture investors’ attention with a nuts-and-bolts explanation of why your idea is worth their time and money. But there’s a reason they’re called “elevator” pitches — VCs hear several pitches each day, … Continue reading 3 Ways to Deliver an Elevator Pitch That Will Sell Anyone
Eleanor Hecks January 25, 2021 When visitors land on your website, you want their experience to be smooth and intuitive. Understanding what human-centered design and user experience (UX) is and the differences between them help you serve up features and keep people engaged from the second they land on your page. Here’s how to make … Continue reading How to Use Human-Centered Design to Deliver an Awesome User Experience
Manisha Sukhyani — March 12, 2020 Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? That is also online. Moreover, the brand ships hand-picked clothes to your doorsteps, let’s you keep what you want, and send the rest back. Flattering? Now give your imagination … Continue reading Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience
