— March 14, 2018
Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong.
Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media. All of us, around the globe, spend a lot of time on any number of platforms.
In fact, the typical digital consumer spends about two hours on social networks and in messaging services—each and every single day.
If your focus is marketing and you’re not reaching people where they are on those social media spaces, then you’re not doing your job.
If you’re reaching them but failing to follow social media best practices, then you’re not putting your best efforts into your job either. It’s not enough just to put out social media posts and hope for the best.
You have to be effective and efficient. There are best practices you can follow to do just that.
For starters, you have to find your customers on social media. You have to know that not all your customers follow the same social media path.
Some of them, for example, may be heavily into Facebook and YouTube. Some may do those two platforms with regularity, but be on Instagram too.
You have to find out what they’re saying not only about themselves, but about you and your industry while they’re on those platforms. That’s why reaching people that they listen to—those crucial influencers—is so important to your business.
You also need to have the same devotion to quality on social media that you do elsewhere. If you make a mistake, people will take notice, and that looks bad on you.
What else should you be doing? This graphic explains it.