Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021
Sebastien Ricard July 2, 2020 The term “digital workplace” describes all of the technology solutions and applications companies rely on to be competitive in the modern business world. Nearly all companies have some form of a pseudo-digital workplace already, as technology is an essential part of the business landscape. But while the 2019 State of … Continue reading Digital Workplace Defined
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
by Mark HammarSeptember 21, 2016 Corrective action has always been an important process within a Quality Management System (QMS), and this does not change with the new release of the standard, ISO 9001:2015. This is why one of our first blog posts was about this important topic: Seven steps for corrective and preventive actions to … Continue reading How to Proceed Once a QMS Corrective Action is Defined
by Matt Goldman June 24, 2016 Follow @TheOriginalBullJune 24, 2016 Despite the success of gamification, some companies are still unwilling to tap into its benefits. From increasing productivity to motivating employees, gamification has been proven to work time and time again. Of course, it’s not as easy as just “turning business into a game”. If … Continue reading Hoping to Use Gamification? Make Sure Goals Are Clearly Defined
by Tal Vinnik April 22, 2016 Follow @djtalavivApril 22, 2016 Back in 2013, consultant and speaker Matt Heinz wrote that a “tactical definition of sales enablement that fits all companies—sizes, industries, cultures—would be next to impossible.” However, hundreds of companies place themselves under the umbrella of “sales enablement technology.” How can they be so confident … Continue reading Have We Defined Sales Enablement Yet? [Infographic]
