Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
David Little — March 7, 2017 — March 7, 2017 The final discipline of growth banking is all about listening and acting on feedback from your customers. This discipline requires an understanding of measure and metrics. It requires a commitment to closed-loop feedback. And it starts with the decision to either build or buy a … Continue reading How to Define Your Priorities and Build a Plan for Customer Centricity
Kent Campbell — February 16, 2017 Follow @reputationx— February 16, 2017 Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions – for example when a business or person works to actively curate their own … Continue reading How Search and Social Define Reputation Today
Susan Solovic — December 28, 2016 Follow @SusanSolovic— December 28, 2016 “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product … Continue reading How to Find and Define Your Niche Market
by John Hodge Follow @johnahodgeOctober 11, 2016 Working remotely can be really great or really not-so-great depending on how work responsibilities are handled. Think about the last time you had to physically walk over to a colleague’s desk to go over something with them. Now imagine being hundreds or maybe even thousands of miles apart … Continue reading 2 Aspects of Remote Employment that Define Success
by Mark Hammar May 30, 2016May 30, 2016 Even if you have only started to implement a Quality Management System (QMS), you will very likely have heard about Key Performance Indicators (KPIs) within the management system. This term is commonly used, and has been for many years, even though ISO 9001:2015 doesn’t actually use this … Continue reading How to Define Key Performance Indicators for a QMS Based on ISO 9001
by Cristina Flaschen May 19, 2016May 19, 2016 If you’re a B2B company looking at implementing an eCommerce site, or increasing the capabilities of the B2B eCommerce site you already have, you need to define ERP requirements to ensure your site is integrated with your ERP in a way that meets the current and future … Continue reading How to Define ERP Requirements for B2B eCommerce
By Aleh Barysevich May 10th, 2016 Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained the same: Google has put a significant focus on … Continue reading The 7 Key Factors That Define High Quality SEO Content
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference. Will McInnes on March 25, 2016 So you say you’re a socially savvy marketer — and you’re checking the boxes … Continue reading The 5 KPIs that define a successful social CMO
